Product Manager Jobs In Dubai | Emirates NBD Careers

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Job Description

Company Introduction

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 20 million customers. The Emirates NBD Group has a total of 853 branches and 4,213 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 3.89 billion.

At the bank, we serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.

We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With close to half a million users, it continues to be the fastest-growing digital bank in the region.

Job Purpose – As Product Manager – CASA at Emirates NBD, your role is to

    • Liabilities business involves analyzing portfolio of deposit products, customer behaviors, competition analysis, portfolio review, marketing campaigns, digital and sales channel content management to run and build the deposit product mix.
    • Liabilities business has 2 teams, CASA and FD, and this role is for product manager focuses on developing new products, monitor and change existing products, offer profitable and interesting mix of products in portfolio basis to ensure growth of liabilities book at appropriate profitability levels.
    • Develop new products, packages for growth of deposit books while suggesting new features for existing products to ensure continuous interest to product mix
    • Manage digital channel product visibility and product flow to ensure best customer experience.
    • Work closely with CIE team to identify leads for growing operating balances and enhance cross-sell through data driven operating model




  • Support in market research and competition benchmarking to assess Bank’s product viability
  • Supporting Liabilities business on various ongoing initiatives & day to day business activities by coordinating closely with multiple stakeholders (GCE/OPC/GOPS/CCO/Retail Ops.
  • End to end review on BRD, FSD and PFDs to ensure seamless implementation
  • Support in end-to-end implementation of Digital Initiatives
  • Support in finalization / closure of BRDs, PFDs and revised processes along with GOPS
  • Support on new liability campaigns for data analysis, business case drafting, campaign codes generation and end to end delivery
  • Regularly monitor ROI of the campaigns
  • Work with CLM to develop and maintain library of dashboards that track:
  • Product specific leading indicators (MIS)
  • Portfolio indicators (x-sell ratio)
  • Penetration levels
  • Profitability
  • Margins

Vintage analysis


To be successful in this role, you will need the following skills and experience…

    • Graduate/ Postgraduate, MBA with Engineering or Finance background preferably
    • Must possess good analytical & numerical skills
    • Should have experience on Product & proposition management & Data Analysis and management
    • Have worked on Digital product marketing and management
    • Have good communication & Interpersonal skills



What we offer you

  • Competitive salary package
  • Strong emphasis on work-life balance and wellbeing across the bank
  • World-class Learning & Development platform and career development
  • Generous annual leave entitlement and Private Healthcare
  • Preferential banking facilities for employees

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